For Shopify, Amazon and multi-channel sellers
One payout. Five things
happened inside it.
Bookkeeping for e-commerce sellers — payouts broken into revenue, fees, refunds and tax, inventory costed to the period it actually sold in, and books that tie to the bank without you doing the reconciliation yourself.
- Since 2023
- QuickBooks Online and Xero
- Reply within one business day
Marketplace payout — illustrative
- Gross sales
- 5,940.00
- Marketplace fees
- -742.50
- Refunds
- -260.00
- Shipping labels
- -117.50
- Net payout
- 4,820.00
Reconciled — ties to the exact bank deposit
Where e-commerce books come apart
Not dramatic failures. The ordinary ones that compound until year-end takes three weeks instead of a handover.
One deposit, five numbers inside it
The bank shows one figure. Gross sales, fees, refunds and ad spend are all netted into it before it lands.
COGS recorded when it's convenient
Inventory expensed at purchase instead of matched to the period the sale happened in.
Sales tax tracked loosely across states
Nexus assumed rather than checked, and the liability discovered at filing time.
Returns processed in the store, not the books
The customer got their refund. The general ledger didn't hear about it.
Ad spend buried in 'bank fees'
Amazon PPC and Meta ads miscoded, so true customer acquisition cost is a guess.
Every channel landing in one income account
Shopify, Amazon and Etsy revenue pooled together, so nobody knows which channel is actually profitable.
A seller with three channels and one QuickBooks file is usually looking at three different sets of numbers, and none of them are the P&L.
Payouts broken apart, not netted
Every payout reconciled to the deposit that actually hit the bank — not accepted as one lump sum and hoped for.
What we reconcile
- Gross sales by channel, tied to store reports
- Marketplace and payment-processor fees itemised
- Refunds and chargebacks matched to the original sale
- Shipping and fulfilment cost separated from COGS
- Net payout tied to the exact bank deposit
- Multi-currency payouts converted and reconciled
Why it matters
A netted deposit hides margin erosion. A seller can be losing money on a channel and not know it, because the bank balance is still going up — it’s just going up slower than the gross sales number suggests.
Inventory costed the way accountants expect
Cost of goods sold matched to the period a sale actually happened in, not to whenever the inventory happened to be purchased.
What we handle
- COGS matched to the period the sale happened in
- Landed cost — freight and duty — included in unit cost
- Inventory valuation method applied consistently
- Write-offs for damaged or unsellable stock recorded
- Work-in-progress tracked for private-label sellers
- Reconciled to a physical or platform inventory count
Where we stop
We account for the inventory your system already tracks. We don’t manage your warehouse, set reorder points, or run your supply chain — that’s a different job, and conflating the two is how both get done badly.
Software we work in
QuickBooks Online
CertifiedFull setup, migration, ongoing management and cleanup. Where most of our delivered work sits.
Xero
CertifiedFull bookkeeping and reconciliation, particularly for sellers already on Xero from a prior accountant.
Also supported ledgers
QuickBooks Desktop
Zoho Books
Odoo
Sage Intacct
Wave
NetSuite
Sales channels we reconcile against
Shopify
Shopify Payments, plus PayPal and Stripe checkouts sold through it.
Amazon Seller Central
Settlement reports broken into fees, refunds and ad spend.
A2X
Where a seller already has it connected, we work from its channel-level export rather than rebuilding it by hand.
If you sell somewhere not listed here — tell us in a books review and we’ll say plainly whether it’s a fit.
What a month looks like for a multi-channel seller
- 1
Ongoing
Payouts coded
Every payout imported and broken into its components as it lands, per channel.
- 2
Mid-month
Fees and ad spend reviewed
Platform fees and advertising cost checked against what they should be, not just accepted.
- 3
Month end
Inventory and COGS closed
Cost of goods sold matched to revenue for the period, inventory adjusted.
- 4
Month end
Reconciliation and reporting
Bank tied to books, channel-level P&L and sales-tax liability reported.
You’ll work with a named bookkeeper, not a ticket queue.
Before and after
Before
- One netted deposit, uninterpretable without the store's own reports open beside it.
- COGS entered whenever inventory happened to be purchased.
- Sales tax nexus tracked in a spreadsheet, state by state, by hand.
- Three channels, one undifferentiated income account.
After
- Gross sales, fees, refunds and shipping broken out and tied to the deposit.
- COGS matched to the period the sale actually happened in.
- Nexus and liability tracked per state, reconciled and ready for filing.
- Revenue split by channel, so you know which one is actually profitable.
Work we can describe
We don't publish client names or outcome figures without written permission. This is what we can tell you.
8+years
Practitioner experience
Bookkeeping and accounting across the US, UK, Australia, Canada, New Zealand and Europe.
6markets
Multi-jurisdiction work
Multi-currency accounting for sellers with customers or payouts across borders.
2years
Longest ongoing engagement
Continuous accounting function in QuickBooks Online. Clients leave quickly when numbers can't be trusted.
What you’d normally expect to see here
Client names and logos
Not without written permission. Several clients handle other people’s money; being named isn’t neutral for them.
Outcome percentages
We won’t publish a figure a client hasn’t verified and agreed we can use.
Before-and-after screenshots
Real ones contain real financial data. Properly anonymised examples are in progress.
If that leaves this thinner than a competitor’s page, that’s a fair trade. You can verify everything on it — and you can ask us for references before you sign anything.
Who does the work
Muhammad Baqa
Accountant and bookkeeper
8+ years in bookkeeping and accounting across the US, UK, Australia, Canada, New Zealand and Europe. Multi channel e-commerce accounting, inventory and COGS, cleanup and catch-up, month-end and year-end close.
Credentials
- QuickBooks Online Certified ProAdvisor
- Xero Certified Advisor
- B.Com — Bachelor of Commerce
- MS Economics and Finance
No industry awards — none have been received, and we’d rather say so than invent one.
Who we work with
Shopify sellers
Payout reconciliation across Shopify Payments, PayPal and Stripe, each settling on its own schedule.
Amazon sellers
Settlement reports broken into fees, refunds and ad spend, not just the net deposit.
Multi-channel retailers
Revenue and margin tracked separately by channel instead of pooled into one number.
Private-label brands
Landed cost and inventory valuation that holds up at year-end.
Subscription and DTC brands
Recurring revenue, refunds and chargebacks reconciled monthly, not discovered at tax time.
International sellers
Multi-currency payouts and cross-border sales tax obligations tracked correctly.
Common questions
Do you work with Shopify and Amazon sellers?
Both, plus anything settling through them — PayPal and Stripe checkouts on Shopify, and Amazon's own settlement reports. If you sell somewhere else, ask in a books review and we'll tell you honestly whether it's a fit.
Do you file our sales tax?
No. We track nexus and liability by state so the number is correct and ready, and we coordinate with whoever files it — your accountant or a sales-tax specialist. Filing itself isn't bookkeeping, and we'd rather say so than blur the line.
Can you split revenue by channel?
Yes — that's most of the work. A payout is gross sales, fees, refunds and shipping, netted into one deposit before it reaches the bank. We break it apart per channel so you know which one is actually profitable.
Our books are behind. Is that a problem?
It's the most common reason people call. Cleanup is scoped and quoted separately from ongoing work, because nobody knows how much there is until the books are opened — including us.
Do you manage inventory or fulfilment?
No. We account for the inventory your system already tracks — costing it correctly and matching it to the period it sold in. We don't set reorder points, manage a warehouse, or run your supply chain.
What if we don't actually need you?
We'll tell you. If your books are current, reconciled by channel and you're happy with them, you don't have a problem we solve.
Start with a books review.
We’ll tell you what’s actually wrong, what it takes to fix, and whether you need us at all.
If your books are current and you’re happy with them, we’ll tell you that too.